Publicity and Advertising
What is it?
Publicity and Advertising are marketing concepts that involve the dissemination of products, services, brands or ideas for a target audience. Although they are often used as synonyms, they have important differences:
Promotes products
Disclose ideas and concepts
Difference
Publicity: Focus on persuading and encouraging purchase
Advertising: May have educational or persuasive purposes
Publicity + Advertising
Publicity is a paid communication strategy used to promote and promote products or services through media ads such as TV, radio, internet, social networks and newspapers.
Advertising has a more institutional and ideological focus, being used to publicize ideas, beliefs and behaviors. Is widely used in government campaigns,
social and religious.
Service
Publicity and Advertising Plans
Bronze
U$
- 2 paid ad campaigns
- 6 Arts for advertising campaigns
- Creation of a promotional material
- Basic Monitoring and Monthly Report
Bronze 1
U$
- 4 paid ad campaigns
- 6 Arts for advertising campaigns
- Creation of a promotional material
- Basic Monitoring and Monthly Report
- Creation of a promotional landing page
- Email Marketing
Prata
U$
- 4 paid ad campaigns
- 6 Arts for advertising campaigns
- Creation of a promotional material
- Basic Monitoring and Monthly Report
- Creation of a promotional landing page
- Email Marketing
- Creation of Offline Materials
Prata 1
U$
- 6 paid ad campaigns
- 12 Arts for advertising campaigns
- Creation of a promotional material
- Basic Monitoring and Monthly Report
- Creation of a promotional landing page
- Email Marketing
- Creation of Offline Materials